Proceeding: THE USE OF PARTICIPATORY STYLE IN THE DOCUMENTARY “THE COVE” TO INFLUENCING THE IDEOLOGY OF THE AUDIENCE

Documentary is a genre of movie that presents facts to its audience. Various styles can be used in documentary, one of which is participatory style. The Cove movie uses a participatory style, known as participant observation. This style can bring the audience to feel the same situation as the filmmaker in the movie, so that it can cause a strong influence to the audience. The Cove is a film that shows the cruelty of the captivity industry from the perspective of an activist named Richard O’Barry. In its development, The Cove later became not only an ordinary documentary movie but also a medium of resistance to the captivity industry. The Cove is used as a media campaign as well as educational media to provide information to the community related to the “save the dolphins” movement. The method used in this study is a qualitative method, where the data analysis method used is a qualitative�interpretative method. This research aims to determine the use of participatory style to conveying messages to the audience. The Cove have a strong impact on society because of the choice of documentary style and the use of appropriate visual and verbal elements of the movie, so that the public can be influenced by the ideology displayed in the movie. Keywords: documentary; participatory; The Cove; Dolphi